A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

The Quick Version: if they’re creating the latest version of an already-cool product or picking out another huge thing in tech, singles in Silicon Valley often leads fast-paced resides — meaning internet dating usually will get put-on the backburner. Since 2003, Linx Dating as well as its creator Amy Andersen happen addressing the requirements of these busy, relationship-minded specialists with a curated, tailored, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut technology companies and innovative start-ups, so much so that there surely is even popular television show called after it. Silicon Valley normally recognized for the enthusiastic, hardworking, imaginative, and devoted individuals who work on these lenders — which gives really to a fruitful profession but not necessarily an effective matchmaking existence.

“many of these individuals are very concentrated due to their careers that certain day they awaken and imagine ‘Oh my gosh, i have to find my match. How do you go about doing that?'” said neighborhood matchmaker Amy Andersen. Linx Dating is the way they start doing that.

Launched by Amy in 2003, Linx, for short, is a curated matchmaking solution pertaining to anyone active, high-profile solitary pros in Silicon Valley together with surrounding Bay Area (and world-wide) who’ven’t had the oppertunity to find the commitment they desire. Now, the business is called “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy recently informed us about the “aha second” that started everything, the lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, while the individual relationships she creates using the individuals she helps.

Connecting the space Between solitary Men in Silicon Valley & Single feamales in San Francisco

The determination for Linx came in 2000 while Amy was involved in exclusive customer services at a tech business in San Francisco but surviving in Silicon Valley. Whether it was at work, through buddies, or just out, Amy usually found people who had been educated, effective, attractive, and well-rounded, but they were unmarried and didn’t understand the reason why.

Understanding both areas perfectly, Amy pinpointed the challenge: there are much more available men in Silicon Valley than San Fran and offered feamales in San Fran than Silicon Valley. Making use of their family members, friends, and jobs staying in their unique particular metropolises, deciding to make the 50-minute vehicle day at fulfill special someone was not at the forefront of their unique heads, Amy revealed.

“which was my personal ‘aha time’ where I was thinking ‘imagine if I happened to be to bridge this difference and develop these options for these great ladies in san francisco bay area and these fantastic guys in Silicon Valley?'” she mentioned.

Amy subsequently invested the following 36 months carrying out as much study as she could, utilizing the woman business-oriented brain getting a far better notion of the business and need for this particular matchmaking company. In 2003, as soon as she had all her ducks in a row, she quit the lady work at Merrill Lynch, established the organization, and not seemed back.

“beginning Linx has-been one of the best choices of living,” she stated. “Facilitating these introductions and helping as a conduit between these two demographics seems to your workplace well over the past 12+ years that I’ve been carrying this out.”

From Application to Even the Wedding, Amy will there be Every Step

Amy takes a very hands-on approach with her clients from starting to conclude, getting to know each person individually, using their own particular wants and requires during matchmaking, and supplying her professional advice all as you go along.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, everything starts with the quality of the customers. While some other matchmaking firms might accept anyone who is applicable, Linx features a substantial referral-based vetting program that produces their unique clientele stay ahead of the rest. Every aspiring user ought to be suggested by a former or recent user, a buddy or contact of Amy’s, or even the similar.

Amy receives a large number of referrals day-after-day and screens each prospect by herself. And whether they’re 22 or 72, Asian or Latino, attorneys or musicians, Amy is seeking people who find themselves smart, healthier, relationship-minded, accomplished, bold, and top fascinating resides all in all.

“so long as a person is actually excited about their own profession, that is what i am wanting. Beyond that, I’m selecting people who find themselves well-rounded. Whether it’s volunteering or cooking or whatever truly, i simply need to see they own a colorful, fascinating existence,” she stated. “If someone says to me ‘All I do is work’, i am most likely not planning to like to assist them. Not merely perform they not need stability inside their lives, but for me that’s in addition indicative that they do not have time for a relationship.”

After the first evaluating, Amy sets up an one-on-one meet-and-greet, which she said is an essential element of becoming a customer. This is how Amy extends to know the individual, hear their unique private tale, and then determine whatever’re looking for in a partner (and whatever they’re perhaps not in search of).

Above all, Amy is determining if her business is the proper fit for each party. Whether someone is not 100percent over their ex or have been in a hard stage of the existence, her impulse can tell if the time is actually down.

“The meet-and-greet is an important period for me but moreso regarding possibility attain an excellent browse of just what Linx is focused on,” she mentioned. “individuals derive the responses they are searching for from meet-and-greet, and that is vital because anyone whom goes down that path being a customer, I would like to ensure they think willing to embrace this procedure.”

If meet-and-greet goes really, they’re going to come-back for a follow-up meeting with Amy before selecting the account that’s perfect for them and receiving started in the matchmaking. And while it appears as though a long procedure, Amy stated it’s necessary because she wishes every user becoming satisfied with Linx and the other way around.

Matchmaking That Combines the customer’s desires & Amy’s Intuition

Besides evaluating every choice, Amy can the sole person at Linx would you the matchmaking, outsourcing the woman concierge services to authorities like pro wardrobe stylists, make-up painters, and psychologists.

“This is an extremely tiny, boutique, market matchmaking organization when compared with most companies that have big staffs and limbs all around the world and so forth, very Linx is actually super personalized due to that,” she stated.

Her unique matchmaking program brings together the granular metrics of just what person wants in a romantic date (their own recommended height, get older, earnings, etc. as well as their deal-breakers) and Amy’s organic talent and intuition for understanding when two different people belong collectively.

“These days, with regards to once I developed a match, about 75% if it is produced by abdomen, that impulse that states ‘Oh my personal goodness, In my opinion i may get on to something here,'” Amy stated.

Based on those facets, Amy will likely then dominate, searching her database of eligible singles until she finds the most wonderful match each client.

On the web Pre-Introductions Get Singles Excited About Their particular Match

Once Amy has her perfect pairing, she’ll email both men and women a “baby bio” of each and every additional, providing them with a snapshot associated with the other’s character, pastimes, look, and receiving them worked up about how great they’d be collectively.

“I want my personal consumers about side of their particular seating, jaws towards ground, like ‘OMG this individual seems phenomenal,'” she mentioned.

They are going to after that reach ask Amy questions about their match and take the time they have to decide for on their own as long as they believe it’s appropriate. During this period, Amy in addition makes certain the clients have no idea one another, whether through work or personal circles if not past online dating sites activities, thus everybody has on a clean slate.

“I find there might be cross-pollination with my clients where they will have in some way have actually came across. I do want to prevent a predicament in which they have currently fulfilled or they’ve glanced at each other’s on line users so there was grounds they thought we would leave that chance,” she said.

The amount of time from Amy’s initial mail to the pair agreeing to fulfill typically takes 72 hours, as well as that point Amy will send all of them a one-page, custom bio with a lot more juicy details, including their own first brands. Amy said she excludes final labels up until the basic date to enable them to abstain from Googling each other, getting into their very own heads, and ruining the magic.

Sufficient reason for Amy getting traditional, she requires the man to call the woman (no texting or emailing!) within 5 days to set up an excellent time in which he addresses her.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she does not only send all of them off regarding basic time with a “all the best!” She offers pre-date coaching that places the woman clients at ease and shows them how exactly to decrease their busy resides down (about for one evening) She mentioned it is especially important in Silicon Valley, where everybody is functioning 24/7 and always have a million ideas running through their heads.

“I want you to eliminate every little thing near you, every one of the distractions in daily life,” Amy mentioned. “I need you to definitely thoughtfully get ready for the time since these matches really count. Much is actually operating in it emotionally and financially, thus I desire men and women to pay attention to those essential details please remember how important those first thoughts tend to be.”

“Amy has actually exceeded every expectation and that I would suggest Linx. We have since came across a great man whom i’d not need fulfilled if not. We have been having circumstances slow and watching what the future retains.” — A Linx Affiliate

And because every member signs a two-year agreement (which are often suspended anytime if they meet that special someone), Amy becomes just like invested because they’re within this quest and is also in a position to create an union beyond a professional one. She even obtains wedding invitations and pictures of babies who’ve been produced from past people.

“which is mostly why i really do this — it is rather satisfying,” she mentioned. “Far beyond my job of being a matchmaker, I’m a liaison, confidant, pal, and adviser.”

Final Thoughts

Thanks to Amy’s devotion, ingenuity, and fascination with her consumers, Linx is handling an under-served singles industry inside the matchmaking business, and she is only scratched the outer lining on what she will be able to give the Silicon Valley location in addition to globe. We’re seriously anticipating just what arrives next.

“I’ve worked very difficult to build outstanding reputation here, but i’m like You will find so much more unearthing to do to obtain further varied and interesting consumers who i will assist,” she said.

For females who would like to join Linx Dating, just click here. For men thinking about enrolling, visit here. You can even follow Linx and Amy on Twitter: @linxdating.

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